Ahold's Sustainability Initiatives
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(Case Code: BECG055) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BECG055 |
For delivery in electronic format: Rs. 400 ;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges
ThemesSustainability development |
| Case Length |
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18 Pages |
| Period |
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- |
| Pub. Date |
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2006 |
| Teaching Note |
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Not Available |
| Organization |
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| Industry |
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Retail |
| Countries |
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Netherlands |
Abstract:
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Ahold, a major retailer in the US and Europe, considered sustainability as
an effective way to not only meet its corporate social responsibility
obligations but also to improve its efficiency and profitability.
The
case essentially deals with Ahold's sustainability approach and its
various initiatives. It also throws light on the business sense in
pursuing sustainability as a strategy.
The case talks in detail about Ahold's strategy of using sustainability as an instrument to improve its
productivity, profitability, and its image in the eyes of the customers
it served. Last, it makes a brief mention about the comments made by
analysts vis-à-vis Ahold's sustainability initiatives.
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Issues:
» The concept and importance of sustainability and
sustainable development
» How a company uses sustainability to achieve
competitive advantage
» How a retail giant uses sustainability to win customers
» The importance of corporate social responsibility
in business
» The environmental implications of retail
operations
» The importance of following sustainable practices which allow the company as well as its immediate environment to gain
from it
Contents:
Keywords:
Ahold NV (Ahold), Eco-Sound project, Albert Heijn, Sustainable Company,
Ahold Food Safety Advisory Committee, EUREPGAP, Organic Products, AC
Nielsen, Stop & Shop, Giant-Landover, Animal Welfare Third-Party
Auditing, Low Energy Super Store, Supply Chain, Marine Conservation,
Waste Reduction, Sustainability
Ahold's Sustainability Initiatives
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